Battle Tested Web Design Guidelines

Published Date: January 24, 2012  - Views: 5  .

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The layout, design and style of your website has a lot to do with the overall impression people have of you and your business. People that visit your website the first time will tend to judge it based on the how it's designed; other factors such as the content and the sales message of your site will come later. So let's look at some simple ways you can design your website so that people who visit will be impressed rather than turned off.

Part of the user experience concerns the impact of your text, and we are actually talking about how usable your site is as impacted by not using the spell check function. You'd be surprised how many webmasters don't care to do this, and end up having embarrassing typos right on their homepage! Just about everyone has a word processor of some kind, and just take five seconds to check your copy before signing off on it. This is of course entirely up to you, but eventually it will come back to haunt you. We will stop preaching about this, but it is something we wanted to mention. Make Your Content Readable: When visitors reach your website, it's essential that they can readily browse through your content without any difficulty. The more appealing the formatting of your content is, the more people will be able to easily absorb it. White space makes it much easier for people to take in your content, so make sure you use plenty of it. If your site has lots of articles or other written content, you have to pay particular attention to this principle. The amount of time visitors spend on a site is often directly related to how they feel about the design.

Register Alternate Domains: If you want to ultimately protect your brand and identity you should register different, alternate versions of your domain names with a bunch of different extensions. This is a step that just prevents others from using the available (similar) domain names for themselves. This isn't a direct part of your website design but take the step anyway so you can protect yourself. You can simply re-direct all your domain names to your main domain name, which is often done by big companies to protect their brand and increase awareness of their site. For example, don't just register the .com, register the .org and .net as well to make sure that you are covered in the three most popular extensions. This will also help your site have no competition from other domain extensions in the search engines. There's nothing called a 'perfect web design' because designing is an ongoing process that doesn't end. But we encourage you to avoid changing things too often because that may lead to your visitors becoming confused.


 

   

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