The web giant Google reportedly has reached to a settlement
over European Union antitrust probe. If this settlement success that means the
end of two years long investigation on the company’s dominance in search engine
market. Though the deal details have not been published finally, yet it appears
that Google needs to make significant changes to its search result ranking
method, sources suggest.
The agreement would give Google a way to escape a formal
antitrust charge and/or probable regulatory involvement on the claim that they
manipulate search results for gaining (undue) benefits over competitors.[Eric Schmidt]
A European Commission spokesman, Antoine Colombani, told Bloomberg, the European Union had “reached a good degree of understanding on possible solutions” and likewise discussions between two sides would be continued.
The above mentioned investigation on Google has been being conducted by European competition commission since 2010. The major issue of these complains was related with Google search techniques and the company has proposed that they will bring changes to this method. It appears as a measure to avoid lengthy court case then possible large monetary penalty.
Although Google’s proposal was not covering to make changes in Android but Brussels seems to accept the deal with covering Android in this procedure.
A Google spokesperson said "We continue to work cooperatively with the European Commission".
Lately, software maker Microsoft also joined with the grumble against Google, which possesses about 90pc share in European search engine market.
Previously Mr Almunia has said that deprived of a settlement with European antitrust commission would concern a "statement of objections", which is the first step in the direction of fines of able to 10pc of global Google revenues. In 2011 it was about $37.9 billion. Again, if the clearing is settled without duties being brought, though, then the search firm would not face fines and unlikely to ought to admit any bad behavior.
If still this probe is settled, Google may face further investigation on its Android mobile OS dominance from where they enjoy worldwide fame and search traffic. Moreover, Google's actions are presently facing inspection from US, Argentina and South Korea regulators.