Why a Local Search Is Better Than a Global Search

Published Date: March 20, 2012  - Category: Business  - Views: 47  .

When marketing your company,it's important to rank well in the conventional search, but it's even more important and perhaps profitable <a href="http://www.tagged.com/">Local SEO - Does Your Business

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When marketing your company,it's important to rank well in the conventional search, but it's even more important and perhaps profitable Local SEO - Does Your Business Need It and What Can You Do To Get Started? to rank on top in the local search. Local search engine optimization does are all the rage at the moment. Local business owners are generally jumping online, many taking up the option of their own Google Places, Yahoo Local and Bing Local listings or maybe some of those affordable, but totally useless, website options offered by names like BT Customer Street., but where can they turn in the event the obvious happens and ones listing or website doesn't look on the first page of the search engine page, like they had been led to believe.
I would say most business owners understand the importance of getting online, whether they run a large multi national concern or maybe a small local business. Their own website becomes their sales brochure, gives their customers the information they need and has the added benefit, for this company owner, of new ways of connect with potential customers.

The problem is, at some period, usually sooner rather than later, it will hit you that it's not all about fantastic sales copy or brilliant website design, because if the site gets no visitors everything goes to waste. More important, sorry, most important is the way your customers will discover you, and that's where SEO comes in. And local web optimization is simply having your - geo-targeted - web site noticed by potential customers in the market your business services.

Think back to when you initially started your business, and for example every week, month, 12 months since, you go to great lengths to obtain your business details in front of customers. Ads in the area papers, flyers, promotions, A-boards, anything to check you get seen in advance of your competition, obviously. So why is it that a lot of business owners believe it is enough to have an easy two page website, created by some faceless employee over at BT Customer Street or even, worse still, a Google Places or even Yahoo Local listing that is only part filled in.

It's felony, and because of it, business owners are losing new customers big time period. If you are only putting your website address on your advertising or putting it in front of existing customers you're excluding a massive portion of potential long run customers. Because of the shift in the way people get their information, you need to get easily found in the search engines.

There can be an easy solution. The aim of local search engine optimization is to get their business noticed by those potential customers, not by them typing in your website address but right after they do a search for the products or service your company offers. That search can result in either your website (if you have one) or for a Google Places, Yahoo or even Bing Local listing. All this can be achieved by properly and completely optimizing your site, listings page or really both.

For a business owner, you probably think nothing of spending pounds together with pounds on press advertisements to help keep your companies identity, services or products in front of potential customers. For a fraction of that outlay, local web optimization can return a better R.

 
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