For the past few months, a colleague and I have been preparing for a social media seminar for one of our clients - an international hotel brand with multiple hotels across the region. As strong advocates for all things digital, its probably fair to say that during the last 5 years or so, we’ve often felt like we’re banging our heads against a hard yet imaginary brick wall promoting digital interactivity to an audience willing to listen but possibly unwilling to take that extra step and learn.