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Category: Techno News

  • Comedy Central’s New Web Series Follows Dormtainment’s Memorable Night

    six-guys-one-car-dormtainmentRecently, CC:Studios has rolled out new web series at an increased pace. The latest offering from Comedy Central's digital arm is Six Guys One Car, which follows the guys from Dormtainment through an unexpected evening.

    In Six Guys One Car, the members of Dormtainment play fictionalized versions of themselves. The series begins when, after a show, the sextet's car breaks down. Things quickly spiral out of control from there, and by the third episode, all six members of the comedy troupe find themselves in jail. The first three episodes can be viewed on Comedy Central's YouTube channel as well as its official website.

    Six Guys One Car is a unique offering for CC:Studios because it comes from a group with a well-established online following. Dormtainment count more than 775,000 subscribers on their official YouTube channel, so they have an eager audience that will be excited to consume the new web series.

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  • O2L’s Kian Lawley Goes ‘Missing’ In Creepy Marketing Campaign For ‘Ouija’

    O2L's Kian Lawley Goes 'Missing' In Creepy Marketing Campaign For 'Ouija' by Bree Brouwer of TubefilterKian Lawley (known as superkian13 to the online video masses) recently took part in a pretty terrifying yet unforgettable marketing stunt. The Fullscreen star disappeared off all social media for five days to promote the upcoming Universal horror film Ouija.

    On October 5, 2014, a video titled “KIANS MISSING” (with over 1.8 million views to date) was posted to his YouTube channel of over 2 million subscribers. Beginning with the on-screen words “Kian Lawley went missing during the filming of this video,” the video asks viewers to use the hashtag #OuijaWhereIsKian if they know anything about Lawley’s whereabouts. The video then proceeds to show “found footage” of Lawley hanging out with friends (among them Ricky Dillon and Jc Caylen) and playing with a Ouija board. At the end of the night, Lawley is recapping his day in front of his computer when he is dragged out of the room by an unseen force.

    For the next several days, Lawley wasn’t active on his channel and other social media outlets until he tweeted “Hi Friend… #Ouija” on October 8, 2014. Dillon and Caylen held a seance which revealed Lawley was in Chicago. Together, the two tracked him down to a haunted house, where they all hung out with over 600 fans at a promotional event for Universal’s Ouija movie, hitting theatres on October

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  • ‘Epic Meal Time’ Star Joins Lead Cast For ‘Dead Rising: Watchtower’ On Sony’s Crackle

    'Epic Meal Time' Star Joins Lead Cast For 'Dead Rising: Watchtower' On Sony's Crackle by Bree Brouwer of TubefilterHarley Morenstein will soon be busy driving a motorcycle instead of eating massive amounts of food. Crackle and Legendary Entertainment have cast the Epic Meal Time star as one of the lead roles in the companies’ upcoming feature-length film, Dead Rising: Watchtower.

    Morenstein will play the role of biker-gang member Pyro, who is second-in-command to the gang leader and criminal Logan. Crackle and Legendary tapped Aleks Paunovic from This Means War to play Logan. Additionally, the two companies announced Rob Riggle (of Let’s Be Cops and 21 Jump Streetfame) has signed on as photo-journalist Frank West, and Keegan Connor Tracy (from Bates Motel and Once Upon a Time) will take on the role of Jordan, a prim and proper journalist.

    Dead Rising: Watchtower will follow the four main characters as they try to figure out how a zombie outbreak was started. The four soon suspect a conspiracy when a required government vaccine doesn’t stop the zombie infection from spreading like it was supposed to. Morenstein, Paunovic, Riggle, and Tracy’s characters must fight to survive if they hope to uncover the secret behind the zombie invasion

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  • Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014

    Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014 by Bree Brouwer of TubefilterDigital video has proven its value to advertisers (at least in terms of where they're putting their dollars) as confirmed by a new report from the Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report found revenue from digital video advertising increased to $1.5 billion in the first half of 2014, a 13% increase over the dollar figure from the first half of 2013.

    Sponsored by the IAB and conducted by PwC US, the report studied the impact of several different types of internet advertising on marketers’ revenue streams, such as mobile and digital video. “Mobile’s continued rise speaks to consumers’ increasing reliance on smartphones and tablets, whether on-the-go or at home,” said David Silverman, a partner at PwC US, in the release. “And, digital video too is seeing gains that reflect a new ‘viewing’ paradigm that is taking place on interactive screens, big and small.”

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  • UK Study: 6% Of Respondents Damage Homes After Following Internet DIY Advice

    electrical-safety-firstIf you're doing work around the house and need to learn how to accomplish a particular task, YouTube has you covered. DIY videos on the world's most popular video sharing site teach everything from wiring light switches to installing shelves to unclogging drains. At the same time, not everyone on YouTube is an expert, and Electrical Safety First, a UK nonprofit is advising viewers to be careful about the tutorials they follow.

    Electrical Safety First conducted a survey where it asked more than 2,100 participants to discuss the ways they use the Internet when embarking on home repairs. 39% of respondents said they would feel confident rewiring a small appliance based on instructions they found online, while 18% would trust it to install an electric oven. Only 7% are willing to use knowledge gleaned from the Internet to attempt to rewire their entire house.

    The willingness to trust people on the Internet who might not be experts can cause some serious issues. According to the study, 1 in 16 people have caused damage to their homes after botching DIY content they found online. Electrical Safety First poked fun at that group with a short spoof video released on its YouTube channel:

    Electric Safety First has a clear agenda: The organization doesn't want people to attempt risky engineering tasks based off questionable instructions from the Internet. Emma Apter, a spokeswoman for Electrical Safety First, explains

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  • Lionsgate, Tribeca Latest To Announce Subscription Streaming Service

    Lionsgate, Tribeca Latest To Announce Subscription Streaming Service by Bree Brouwer of Tubefilter‘Tis the season for a flurry of new streaming video-on-demand services. Lionsgate and Tribeca Enterprises (the company behind the world-renowned Tribeca Film Festival) announced Tribeca Short List, the duo’s version of a film-based subscription service.

    According to Deadline, Tribeca Short List will launch sometime next year and will include “prestige independent films from around the world.” The site also reported there will be a heavy focus on getting leading indie creators such as documentary filmmaker James Gilmore to introduce the selected titles and discuss why they were included in the Short List library.

    Lionsgate and Tribeca are the latest names to join the ever-growing roster of traditional media companies looking to expand their empires into the digital realm. Only a few weeks ago, HBO announced its decision to release a stand-alone, over-the-top SVOD service for 2015. Shortly thereafter, CBS revealed its plans to launch its All Access subscription service, meant to serve its most loyal fans who refuse to pay for cable services

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  • Shay Carl, America’s Funniest Home Videos Collaboration Debuts on Maker.TV

    Shay Carl, America's Funniest Home Videos Collaboration Debuts on Maker.TV by Bree Brouwer of TubefilterShay “Shay Carl” Butler is taking a cue from ABC’s longest-running entertainment show, America’s Funniest Home Videos (AFV). ShayFV, the new series from the Maker Studios founder and YouTube celebrity based on AFV’s comedic videos, launched on October 19, 2014 on Maker.TV.

    In each of the show's 17 episodes, Carl will re-enact scenes from old AFV videos with his children before sitting down and simply enjoying clips from the comedy show’s history. For the debut episode, Carl is inspired by an old AFV recording of parents giving their kids caramel-covered onions. He prepares the same “treat” for his children and says, “sure, it’s mean, but it’s also hilarious.”

    ShayFV is just one part of the recently-formed relationship between Maker Studios and Vin Di Bona Productions, creator of AFV. In addition to Carl’s show, several Maker stars are set to appear with AFV’s host Tom Bergeron for new digital and in-show content. America’s Funniest Line is one of these new endeavors, which will be an improvisational series featuring input and interaction from the AFV audience

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  • YouTube Creators Enter World Of Panem To Promote ‘Hunger Games’ Sequel

    hunger-games-district-voices-youtubeOn November 20th, Katniss Everdeen will reintroduce herself to moviegoers with the release of Mockingjay - Part 1, the latest film in the Hunger Games franchise. And the marketing efforts for the flick are catching fire.

    The Hunger Games is almost as big on YouTube as it is at the box office, and film distributor Lionsgate is taking advantage of that appeal by striking a partnership with Google. The studio worked with Google's Art, Copy & Code and the team at YouTube Space LA to develop District Voices, a five-part video series set in the world of Panem.

    Each video in the District Voices series was filmed at YouTube Space LA, and will be distributed through Capitol TV, a web video platform and "the government-sanctioned television network of The Hunger Games." The videos profile various elements of the Hunger Games world, and each one feature YouTube content creators in starring roles.

    Here are some descriptions of the upcoming District Voices videos:

    Monday, October 20 - District 8: Rob Czar & Corinne Leigh, co-helmers of the ‘Threadbanger’ YouTube channel, show how to best make use of excess Peacekeeper armor.

    Tuesday, October 21 - District 2: Shane Fazen, of the ‘fightTIPS’ YouTube channel, showcases the training and techniques required to be a Peacekeeper in Panem.

    Wednesday, October 22 - District 5: Derek Muller, known for the mind-blowing experiments and scientific discussions on his YouTube channel ‘Veritasium’, demonstrates new ways in which the Capitol may generate its electricity in the future.

    Thursday, October 23 - District 9: Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ YouTube channel, demonstrate baking techniques from Panem’s Grain District.

    Friday, October 24 - District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.

    And here's trailer on the official Hunger Games YouTube channel that offers an early look at the state-sanctioned shorts:

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  • Will Snapchat’s New Ads Attract A Larger Creative Community?

    snapchat-ouija-adOver the weekend, Snapchat ran its first ad. In an introductory blog post, the messaging service explained the ads won't be "creepy and targeted," but the first ad on the app was a different kind of creepy. It was an ad for Ouija, the upcoming horror film that is also advertising on Instagram.

    Snapchat claimed to launch the ads because of increasing demand from brands, but the new sponsored content could also have an effect on the app's budding creative community. A few months ago, Time Magazine profiled the first wave of "Snapchat stars", a group led by Jerome Jarre. Jarre, who first gained fame on Vine, now has a seven-digit follower count on Snapchat, where he has focused much of his creative efforts.

    When Jarre first began devoting more time to Snapchat, NewMediaRockstars wondered if he had been paid to create content for the app. That's certainly possible, but even if Jarre's decision was organic, paid content on Snapchat is about to become a lot more popular. Brands will be eager to use sponsored Snapchats to reach young audiences, and as on YouTube and Vine, the best way to reach those audiences is by speaking through the personalities they follow. This will lead to a rise in branded content featuring Snapchat stars, and as a result, we should see more online video content creators spending time on the app, enticed by lucrative branded opportunities

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  • YouTube Star KSI Partners With MLG.tv To Stream Gameplay Sessions

    KSI Partners With MLG.tv To Stream FIFA And Other Gameplay Sessions by Bree Brouwer of TubefilterYouTube celebrity Olajide Olatunji (otherwise known as KSI to his scores of online fans) wouldn’t be who he is without video games. As such, he’s decided to take his love of gaming one step further by joining with MLG.tv.

    KSI runs two channels on YouTube (KSIOlajidebt and KSIOlajidebtHD), which collectively amass him over 10 million subscribers. Popular for his FIFA commentary and gaming, the British YouTuber will use MLG.tv to help him facilitate the live streaming of FIFA and other gaming sessions to this enormous group of followers.

    The UK gamer joins over 180 other YouTubers and stars using MLG.tv’s gaming and eSports-focused streaming platform, including PewDiePie, Call of Duty’s Scumpii, and the OpTic Gaming group. KSI recently also partnered with Endemol Beyond for a game-related series called RULE’M SPORTS, where he gets off the couch to learn some sports IRL.

    KSI will start streaming in the coming weeks on his dedicated channel mlg.tv/KSI. You can follow MLG on Twitter to be informed of his streaming schedule as it’s released

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